Maruti Suzuki has launched the all-new Grand Vitara, setting a new benchmark in the compact SUV segment. With its blend of advanced technology, stylish design, and fuel-efficient powertrains, the Grand Vitara is ready to redefine the expectations of Indian SUV enthusiasts. Offering both intelligent electric and smart hybrid options, it promises exceptional performance with a focus on fuel economy.
The SUV also comes packed with cutting-edge features, from a premium interior to advanced safety systems, making it a standout in a highly competitive market. As the Grand Vitara hits the roads, it establishes itself as a compelling choice for those seeking a versatile, premium vehicle that caters to modern needs.
Design That Turns Heads
The Grand Vitara’s exterior combines sophistication with ruggedness, creating a vehicle that’s both stylish and robust.
Bold Front Fascia
The Grand Vitara sports a wide, muscular grille with chrome accents, flanked by sleek LED projector headlamps and distinctive daytime running lights (DRLs).
Strong Side Profile
A rising beltline and squared wheel arches give the SUV a solid, SUV-like stance that’s unmistakable on the road.
Striking Rear Design
The rear features LED taillights connected by a chrome bar, giving the SUV a wide and planted look. The dual-tone bumper adds to the overall premium appeal.
Panoramic Sunroof
A segment-first feature, the panoramic sunroof adds luxury and creates a sense of spaciousness inside.
Alloy Wheels
Stylish 17-inch alloy wheels complete the dynamic look of the Grand Vitara.
Performance and Efficiency: The Heart of the SUV
The Grand Vitara offers two powertrain options that combine performance and fuel efficiency.
Intelligent Electric Hybrid Powertrain
- 1.5-liter petrol engine paired with an electric motor
- Combined power output of 115 PS
- Claimed fuel efficiency of up to 27.97 km/l
- EV-only mode for short trips
Smart Hybrid Powertrain
- 1.5-liter K-series petrol engine with mild-hybrid technology
- Power output of 103 PS
- Available with 5-speed manual or 6-speed automatic transmission
- Optional AllGrip Select all-wheel-drive system
A Luxurious Interior Experience
Step inside the Grand Vitara, and you’ll experience a cabin designed for comfort and packed with advanced technology.
Spacious Cabin
With ample legroom and headroom, the cabin is designed for long-distance comfort.
Premium Materials
Soft-touch materials and leather upholstery (on higher trims) create a sophisticated atmosphere.
9-inch SmartPlay Pro+ Infotainment System
A large, responsive touchscreen that offers wireless Apple CarPlay and Android Auto.
Digital Instrument Cluster
A 7-inch multi-information display that provides customizable data to the driver.
Ventilated Front Seats
A much-needed feature for comfort during hot summers.
Wireless Charging and 360-degree Camera
Convenient features like a wireless charging pad and a 360-degree camera make the driving experience easier.
Heads-Up Display
This feature projects essential information onto the windshield, so you can keep your eyes on the road.
Advanced Safety Features
The Grand Vitara prioritizes safety with a comprehensive suite of features:
- 6 Airbags: Standard across all variants
- Electronic Stability Program (ESP)
- Hill Hold Assist
- Tire Pressure Monitoring System (TPMS)
- ISOFIX Child Seat Anchors
- ABS with EBD
Connectivity: Stay Connected on the Move
The Suzuki Connect system offers a range of advanced telematics features:
- Remote Operations: Start/stop the engine, operate AC, and lock/unlock the car from your smartphone.
- Vehicle Tracking: Real-time location tracking and geofencing alerts.
- Trip Analysis: Monitor driving patterns and fuel efficiency.
- Vehicle Health Monitoring: Get real-time diagnostics.
- Emergency Assistance: SOS button for emergencies.
Conquer Any Terrain with AllGrip Select
For off-road enthusiasts, the Grand Vitara comes with the AllGrip Select all-wheel-drive system, offering four modes:
- Auto: Optimizes power distribution for efficiency.
- Sport: Enhances cornering performance.
- Snow: Provides maximum traction on slippery roads.
- Lock: Ideal for extreme off-roading conditions.
Best-in-Class Fuel Efficiency
The Grand Vitara offers impressive fuel economy, making it one of the most efficient SUVs in its segment:
- Intelligent Electric Hybrid: 27.97 km/l
- Smart Hybrid (2WD MT): 21.11 km/l
- Smart Hybrid (2WD AT): 20.58 km/l
- Smart Hybrid (AllGrip MT): 19.38 km/l
Market Positioning and Competition
Competing in a crowded market, the Grand Vitara faces tough rivals like:
- Hyundai Creta
- Kia Seltos
- Volkswagen Taigun
- Skoda Kushaq
- MG Astor
With its mix of premium features and hybrid technology, the Grand Vitara is set to carve out a significant market share.
Pricing Strategy: Affordable Luxury
The Grand Vitara is competitively priced, making it accessible to a wide audience:
- Starting price: ₹10.45 lakh (ex-showroom)
- Top-end Intelligent Electric Hybrid variant: ₹19.65 lakh (ex-showroom)
Environmental Impact
The hybrid powertrain options help reduce carbon emissions and fuel consumption, making the Grand Vitara an eco-friendly choice for environmentally conscious buyers.
The Maruti Suzuki Advantage
With over 3,000 sales outlets and more than 4,000 service centers, Maruti Suzuki’s extensive network ensures ease of access and after-sales support.
Conclusion
The Maruti Suzuki Grand Vitara combines innovative hybrid technology, premium features, and superior fuel efficiency, making it a game-changer in the compact SUV segment. With its competitive pricing and exceptional performance, the Grand Vitara is well-positioned to become a top contender for Indian buyers seeking a stylish, safe, and eco-friendly vehicle. This launch marks a significant leap for Maruti Suzuki in the premium SUV market.