Google Mocks Apple – Google has taken a playful shot at Apple in its latest teaser for the upcoming Pixel 10, poking fun at the long delay in Apple’s Siri AI upgrade. In a sleek 30-second video titled “Google Pixel 10 | Soon,” the voice-over says, “If you buy a new phone because of a feature that’s ‘coming soon,’ but it’s been coming soon for a full year… you could change your definition of ‘soon.’ Or you could just change your phone.”
What’s the Story Behind It?
At Apple’s WWDC 2024 event, the tech giant introduced a new AI-powered version of Siri with smarter features like personal context, on-screen understanding, and in-app actions. These were promised to arrive with iOS 18 and the iPhone 16 series.
However, even after almost a year, those features are still not available. Apple recently announced the full rollout is now expected sometime in spring 2026, blaming delays on technical complexities. CEO Tim Cook confirmed they’re making progress but admitted it’s taking longer than expected.
Meanwhile, Google is using this delay to make a statement. The Pixel 10 teaser drops just weeks ahead of the official launch event, scheduled for August 20, 2025. The tagline? “Ask more of your phone.” And the background music — a beat-heavy instrumental version of “The Next Episode” — adds a touch of cheek, subtly aimed at Apple’s Beats legacy.
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A Bigger Battle Over AI
This teaser isn’t just a joke — it’s part of a larger tech war between Apple and Google over who leads the AI race.
At Google I/O 2025, the company unveiled powerful new features driven by Gemini AI, introduced “Project Astra,” and teased a smarter assistant named Pixel Sense. Unlike Apple, Google promises these features will be available at or near launch.
Analysts believe this moment could help Google pull ahead, especially as frustrated iPhone users grow tired of waiting. Some even see Google’s AI tools as a “Trojan horse” strategy to quietly pull users deeper into its ecosystem.
Why This Matters
- Google is highlighting Apple’s delays and encouraging users to expect more — and sooner.
- Apple’s credibility has taken a hit with repeated pushbacks and vague timelines.
- Pixel 10 might appeal to users seeking real-time innovation, not just promises of future features.
Final Thoughts
Google’s Pixel 10 teaser isn’t just about a phone — it’s about trust in tech. While Apple continues to say “coming soon,” Google is taking the opportunity to show what’s already here (or nearly here). With Pixel 10 just around the corner, it’s clear Google is positioning itself as the leader in smartphone AI — and isn’t afraid to have a little fun doing it.